The concept of being part of a “neighborhood” still appeals to people today. The entertainment options it offers are muchappreciated by both local residents and visitors.
This one-dimensional truth became the core of the artistic approach for the branding of a new bar-bistro in Ano Patisia, located in the historical residential complex known as “Chara” (at Patision 337).
Emphasis has been placed on modernizing the concept of neighborhood giving it a playful tone that includes street talk or slang and appeals to people of almost all ages.
This is how the idea of ”λοκάλ” was born! Because “λοκάλ” (local in English) means, in a sense, ours, or nearby.
The typography of the new brand, which is based on the Greek alphabet, enhances the notion of proximity and accessibility – this is the place to hang out in our neighborhood! It pays tribute to the architectural character of the complex which “λοκάλ” is part of, as the complex itself is an example of clear linear design. The way the new brand is illustrated is an integral part of its corporate identity.
The new branding found its way inside and outside the store, while the well-rounded corporate identity gave life to business documents like business cards and catalogues.
* This residential complex is considered to be one of the most modern ones of its kind built in the late 1950s.